public relations
government relations
community outreach
media relations
visual communication

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County of San Diego
Our agency developed and implemented an advertising campaign for the Caregiver Training Initiative (CTI). The $160,000 campaign involved the use of focus groups to research preferred message outlets of our target audience. Marston+Marston developed the advertisement design negotiated media buys and measured the success of advertisements placed per publication. In so doing our client successfully achieved their goals in local recruitment efforts.

Objectives:
· Create a broad public awareness of the caregiver training initiative and the benefits of careers in healthcare.
· Attract a large pool of qualified candidates for healthcare careers through the Caregiver Training Initiate.

Actions:
· Created visual identity and tagline
· Developed and executed a media launch jointly with Sharp Healthcare at Sharp Hospital that included the health care community, local government, and county-wide healthcare providers.

Results:
The campaign to increase awareness of the Caregiver Training initiative resulted in region-wide branding of the CTI visual Identity and attracted thousands of potential caregiver career candidates seeking to enroll in the media launch resulted in region-wide network coverage.